# TYPOGRAPHY & FONTS ### OUR FONTS | Platform | Details | | -------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Non-digital platforms | Urbanist is our primary design font, to be used across all Colt communication and marketing materials. | | Websites & applications |

Urbanist is our webfont, an open source, free to use font. This should be used on all external-facing websites.

For Japanese font alternatives, please use Meiryo UI.

| | System Fonts (Microsoft & Adobe) |

When a system font is required – for example in email, or Powerpoint and Word documents sent to clients and partners – then Arial should be used.

Please note that the use of Arial is only licenced to Colt when using Microsoft Office or Adobe Acrobat platforms. For all else, please refer to the above "Websites & applications" section.

| ### **TYPOGRAPHY IN USE AND HIERARCHY** Our primary font, Urbanist, is recommended in two weights: Regular and black. To create a consistent experience for the reader use: * Regular — for body copy * Black — for main headings When using our fonts, ensure there is a clear hierarchy to help the reader navigate communications. Do not add any effects to the text, such as glow or drop shadow.
### **TEXT STYLE & CAPS** Using full caps in can be a powerful design and communication tool for Colt advertising material, but should be used intentionally and sparingly to maintain clarity and impact. When full caps is appropriate: * **Advertising copy headlines t**o make a message bold and unmissable * **Callouts or highlights** for short, impactful phrases that need to stand out visually When to avoid full caps * **Body text or long paragraphs**: Full caps reduce readability and can feel aggressive or overwhelming * **Tone-sensitive content**: When writing sensitive messages, full caps are inappropriate * **Overuse**: Using full caps too frequently can dilute their impact and make the document feel cluttered ### **TYPOGRAPHY COLOUR** When using standard body/paragraph text, please use black for legibility. While you are free to use the Colt Teal for headings or other areas where text is larger/heavier, please consider accessibility & readability. A much easier alternative for Web, as used in this guide, is Colt Charcoal. It’s important not to use bright colours on top of other bright colours in light or regular font weights, as these will be too hard to read. Large text such as headings or bold typography may be easier to read. Do not use white text on any colour background when the font is 11pt or below or a regular or light weight Ensure the colour contrast is WCAG 2.1 compliant. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.colt.net/brand/visual-system/typography-and-fonts.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.