# BRAND FOUNDATION

Our brand is unique and stands out from the crowd. The personality and people behind the brand bring it to life. These guidelines are here to help you deliver clear and consistent communications, please keep to the following:

### **PRINCIPLES**

Strong typography / Bold messaging / Energetic / Clear / Attitude

### **APPROACH**

No jargon. No fluff. Every word earns its place.\
Visuals are clean, direct, and built to communicate - not decorate.

### **GALLERY**

Here you’ll find selection of branded applications, showcasing how the elements within our visual identity system work together to create a captivating, engineered, intuitive and cohesive brand experience.

<figure><img src="https://1450389655-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6y2DZ7r61Abra1V2WFHI%2Fuploads%2Fom6OFfvVETRWuAgqlBpj%2Fimage.png?alt=media&#x26;token=7cddf361-ff2e-45c1-a17f-2c577bf7ac9b" alt=""><figcaption></figcaption></figure>

### **CAN'T FIND WHAT YOU NEED?**

Have a question about something not mentioned in any of our brand guidelines? Send us a question via email and we'll get back to you as soon as we can.

{% hint style="info" %}
If you have any questions, get in touch with us directly by contacting [Hannah Davies](mailto:hannah.davies:colt.net).
{% endhint %}


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