> For the complete documentation index, see [llms.txt](https://docs.colt.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.colt.net/brand/our-brand.md).

# OUR BRAND

## OUR BRAND GUIDELINES

Get the most from our brand with guidelines for communications, photography and visual use.

<table data-view="cards"><thead><tr><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><h4>BRAND FOUNDATION</h4></td><td>Our purpose, values, tagline, and brand voice.</td><td><a href="/pages/xL7B9apVqF9jnSNW2UCT">/pages/xL7B9apVqF9jnSNW2UCT</a></td><td><a href="/files/s16kUf3RS4b50YPYS3Na">/files/s16kUf3RS4b50YPYS3Na</a></td></tr><tr><td><h4>OUR VISUAL SYSTEM</h4></td><td>Colours, logo, typography, style guide, and iconography.</td><td><a href="/pages/30ieJULkZUNh9bTrvOMr">/pages/30ieJULkZUNh9bTrvOMr</a></td><td><a href="/files/ysl2VxZQ6RRoCr6neAQq">/files/ysl2VxZQ6RRoCr6neAQq</a></td></tr><tr><td><h4>PHOTOGRAPHY</h4></td><td>Use photography that strengthens the brand message.</td><td><a href="/pages/aUOqDekyX5QA56FQYSrc">/pages/aUOqDekyX5QA56FQYSrc</a></td><td><a href="/files/fPq61hHl8dB3fo2zncrg">/files/fPq61hHl8dB3fo2zncrg</a></td></tr></tbody></table>