# BRAND

- [ABOUT COLT](/brand/about-colt.md)
- [BRAND FOUNDATION](/brand/brand-foundation.md)
- [PURPOSE, VISION AND PROMISE](/brand/brand-foundation/purpose-vision-and-promise.md)
- [OUR VALUES](/brand/brand-foundation/our-values.md)
- [OUR TAGLINE](/brand/brand-foundation/our-tagline.md): Using the extraordinary everyday tagline
- [BRAND VOICE](/brand/brand-foundation/brand-voice.md)
- [VISUAL SYSTEM](/brand/visual-system.md)
- [COLOURS](/brand/visual-system/colours.md)
- [LOGO](/brand/visual-system/logo.md): Using the Colt logo
- [TYPOGRAPHY & FONTS](/brand/visual-system/typography-and-fonts.md)
- [STYLE GUIDE](/brand/visual-system/style-guide.md)
- [ICONOGRAPHY](/brand/visual-system/iconography.md)
- [THE COLT EDGE](/brand/visual-system/the-colt-edge.md)
- [BRAND PHOTOGRAPHY](/brand/brand-photography.md)