# THE COLT EDGE

Our chevron graphic is sharp, confident and bold, signalling clarity, strength and leadership.

The Colt Edge is one of our most recognisable visual assets. To make sure it reflects our ambition, its application must always be intentional.

The Colt Edge should always be applied to show movement from left to right **(0°/22.5°)** or bottom to top symbolising our brand’s progression toward being a forward-thinking, innovative, and growth-driven partner.

{% file src="/files/apPanLHgp2Q6wSyap4Hi" %}

### **CHEVRON RULES OF USAGE**

Chevrons must always point to the right or upwards.

<figure><img src="/files/ZOXaTZlZNt8JCE0X9A9H" alt=""><figcaption></figcaption></figure>

You can use between 1 and 5 chevrons freely. They may be cropped, resized, or positioned at any scale across a layout — as long as directionality is preserved.

<figure><img src="/files/l2P4bXM3pRdHy1k7UrlK" alt=""><figcaption></figcaption></figure>

**Alt text for accessibility**

Alt = " "

Alternative text for the The Colt Edge should either be marked as "decorative" in document alt text editors or left with an empty alt attribute "" in web pages.


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