# BRAND PHOTOGRAPHY

As a type-led brand, we never lead with photography. Imagery should be used purposefully and only to enhance the core messaging. If the image doesn't add any meaning to your communications or designs, then don't use it.

We use both black and white and full colour imagery - see more details below.

When deciding whether to use black and white or colour imagery, lead with the most impactful option, following the principle that imagery should enhance, not distract from, the core message.

### **TYPES OF IMAGE**

We use the following photography types:

#### **PEOPLE**

People using technology in everyday life, showing accessibility, inclusivity, and human connection. Workplace and team photos highlight innovation, collaboration, and culture.

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#### **PRODUCT AND SOLUTIONS**

As our products and solutions can't be visualised, we highlight the benefits they provide to the customer in realistic contexts (work, home, on-the-go) and across relevant industries.

As because our products and solutions can't be visualised, we highlight the benefits they provide to the customer in realistic contexts (work, home, on-the-go) and across relevant industries.

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#### **PLACE**

Ground our communications in the working environment. This category of photography should be used when telling broader stories about industry and working culture. Keep visuals realistic and authentic, avoiding overly surreal or cliché effects.

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