COLOURS

PRIMARY BRAND COLOURS

Colt has 3 primary brand colours - Colt Teal, Colt Black and Colt Yellow.

We should always champion Colt Teal, whether that is in the logo, graphics or typography, especially when using any of the supporting colours – we are, after all, known for our Teal.

Colt Teal

CMYK 70 0 40 0

Pantone 3265

HEX #00D7BD

RGB 0 215 189

Colt Black

CMYK 0 0 0 100

Pantone n/a

HEX #121212

RGB 0 0 0

Colt Yellow

CMYK 0 24 100 0

Pantone 7549

HEX #FFC43D

RGB 255 196 61

SECONDARY BRAND COLOURS

Our supporting colour palette is for use in the stream graphic (as detailed in the next section), text, tables, diagrams, charts, and other information design.

These colours should always support the primary Colt Teal.

Think about accessibility and colour contrast when using text. It’s important not to use bright colours on top of other bright colours in light or regular font weights, as these will be too hard to read. Large text such as headings or bold typography may be easier to read. Find out more in the typography guidelines.

Colt Dark Green

Pantone

CMYK

RGB

HEX #0C554F

Colt Dusk

Pantone 3272

CMYK 94 0 48 0

RGB 0 165 155

HEX #00A59B

Colt Dark Grey

Pantone

CMYK

RGB

HEX #484A47

White

Pantone n/a

CMYK 0 0 0 0

RGB 255 255 255

HEX #ffffff

Colt Ash

Pantone n/a

CMYK 0 0 0 5

RGB 245 245 245

HEX #F5F5F5

DATA-ONLY COLOURS

These colours must only be used in data visualisations.

Colt Orange

Pantone n/a

CMYK

RGB

HEX #FF7A00

Colt Tomato

Pantone n/a

CMYK

RGB

HEX #F20C36

COLOUR PROPORTION

When creating a layout and employing the Colt colour palette, it is important to keep in mind the proportion of the brand colours you use. Colt teal and Black should be the dominant colours in any layouts. Please note that yellow is a primary colour, but should be used along side the teal and black.

The graphic below is designed to show the relative colour proportions between the secondary and primary colours in a given layout.

Although individual pieces may vary, notice that the cumulative effect keeps the overall brand balance.

PRIMARY

SECONDARY