# COLOURS

### **PRIMARY BRAND COLOURS**

Colt has 3 primary brand colours - Colt Teal, Colt Black and Colt Yellow.

We should always champion Colt Teal, whether that is in the logo, graphics or typography, especially when using any of the supporting colours – we are, after all, known for our Teal.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Colt Teal</strong></td><td>CMYK 70 0 40 0</td><td>Pantone 3265</td><td>HEX #00D7BD</td><td>RGB 0 215 189</td><td><a href="/files/EyvK4lYuMw5pRCfZDR3n">/files/EyvK4lYuMw5pRCfZDR3n</a></td></tr><tr><td><strong>Colt Black</strong></td><td>CMYK 0 0 0 100</td><td>Pantone n/a</td><td>HEX #121212</td><td>RGB 0 0 0</td><td><a href="/files/e14ybjIBvgOkvjKfwHGz">/files/e14ybjIBvgOkvjKfwHGz</a></td></tr><tr><td><strong>Colt Yellow</strong></td><td>CMYK 0 24 100 0</td><td>Pantone 7549</td><td>HEX #FFC43D</td><td>RGB 255 196 61</td><td><a href="/files/CVy96GjH3k7W80TXX3z9">/files/CVy96GjH3k7W80TXX3z9</a></td></tr></tbody></table>

### &#x20;**SECONDARY BRAND COLOURS**

Our supporting colour palette is for use in the stream graphic (as detailed in the next section), text, tables, diagrams, charts, and other information design.

These colours should always support the primary Colt Teal.

Think about accessibility and colour contrast when using text. It’s important not to use bright colours on top of other bright colours in light or regular font weights, as these will be too hard to read. Large text such as headings or bold typography may be easier to read. Find out more in the typography guidelines.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Colt Dark Green</strong></td><td>Pantone</td><td>CMYK</td><td>RGB</td><td>HEX #0C554F</td><td><a href="/files/psb1gVwqDU9LaSMyFeom">/files/psb1gVwqDU9LaSMyFeom</a></td></tr><tr><td><strong>Colt Dusk</strong></td><td>Pantone 3272</td><td>CMYK 94 0 48 0</td><td>RGB 0 165 155</td><td>HEX #00A59B</td><td><a href="/files/CO3HFk9i0FnJnJ2tqPxa">/files/CO3HFk9i0FnJnJ2tqPxa</a></td></tr><tr><td><strong>Colt Dark Grey</strong></td><td>Pantone</td><td>CMYK</td><td>RGB</td><td>HEX #484A47</td><td><a href="/files/tmtGmDQJ1dzBk4BvAOmi">/files/tmtGmDQJ1dzBk4BvAOmi</a></td></tr><tr><td><strong>White</strong></td><td>Pantone n/a</td><td>CMYK 0 0 0 0</td><td>RGB 255 255 255</td><td>HEX #ffffff</td><td><a href="/files/AhnMYxyccabITc9m7OZG">/files/AhnMYxyccabITc9m7OZG</a></td></tr><tr><td><strong>Colt Ash</strong></td><td>Pantone n/a</td><td>CMYK 0 0 0 5</td><td>RGB 245 245 245</td><td>HEX #F5F5F5</td><td><a href="/files/4RxI5aotWHXE3h5zZHcW">/files/4RxI5aotWHXE3h5zZHcW</a></td></tr></tbody></table>

### **DATA-ONLY COLOURS**

These colours must only be used in data visualisations.

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Colt Orange</strong></td><td>Pantone n/a</td><td>CMYK</td><td>RGB</td><td>HEX #FF7A00</td></tr><tr><td><strong>Colt Tomato</strong></td><td>Pantone n/a</td><td>CMYK</td><td>RGB</td><td>HEX #F20C36</td></tr></tbody></table>

### **COLOUR PROPORTION**

When creating a layout and employing the Colt colour palette, it is important to keep in mind the proportion of the brand colours you use. Colt teal and Black should be the dominant colours in any layouts. Please note that yellow is a primary colour, but should be used along side the teal and black.

The graphic below is designed to show the relative colour proportions between the secondary and primary colours in a given layout.

Although individual pieces may vary, notice that the cumulative effect keeps the overall brand balance.

#### **PRIMARY**

<figure><img src="/files/7UNDDRxEGHFDJLIz3o1J" alt=""><figcaption></figcaption></figure>

#### SECONDARY

<figure><img src="/files/EDCznYLHoblRd1uXT3pX" alt=""><figcaption></figcaption></figure>


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