LOGO
Using the Colt logo
It's important that the Colt logo is reproduced consistently across all Colt communication materials. The logo should not be altered in any way and legibility of the logo should always be ensured.
Colt is a monolithic brand which means that the same logo is used across all our products and services. Additional logos should not be created. Where we currently have additional logos, they should not be used to replace or sit adjacent to the Colt logo. Never create a new logo for a team, project or product. It dilutes our brand and causes confusion.
Typical uses of our logo are:
Our logo is primarily used in the Colt Teal
The Colt Black logo should be used when the Colt Teal logo cannot be used
If the logo is placed on imagery, ensure that the logo is clear with a good contrast to the background and away from busy background areas of the image
The Colt logo works reversed out with the Colt Teal and all our supporting colours, but ensure legibility is suitable for the intended application(s)
The Colt logo can be used in teal, black and white only
LOGO FILES
Logo Teal
Logo White
Colt Black
ALT TEXT FOR ACCESSIBILITY
Alt = "Colt"
Alternative text for the Colt logo should be written as the name of the brand. The screen reader will already announce that it's a logo.
CLEAR SPACE
Please keep the space above, below and adjacent to the logo clear of other graphic elements, images and document edges. This allows the logo to be read clearly without confusion.
The amount of clear space is equal to the size of the 'o' in the logo.
What not to do
As a general rule of thumb, if you don't see an example within this brand book, it's probably not allowed. Please don't…
Redraw, retype or source our logo online
Rotate or flip the logo
Reorder / move the letters
Stretch or distort our logo
Recolour / use non-brand colours
Add additional effects to our logo
Create a new logo using the Colt logo for a team, project or product
CO-BRANDING
Lockups & partner logo sizing
Using the Colt logo with other logos is simple, but there are a few steps to follow, shown on this page.
If you need a new lockup created, please contact the Brand Team.
The partner logo should look the same size as our logo.
A tall thin logo would be shrunk until its height or overall visual footprint is the same as our logo.
Similarly a short, wide logo would be shrunk until its width is the same as our logo.
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