# BRAND VOICE Our brand influences everything we do, and that includes the way we speak and write. We all need to write in a way that is confident, authentic and clear. And just as we all use our visual brand identity, we all need to speak with the same brand voice. That means you too! We all write for Colt - including agencies. Whether you're writing an internal email to your team, a big customer presentation, content for Colt Online or a customer email. It all shapes the way we come across. {% file src="/files/BOUixL1sEgdLHHQN7VnE" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.colt.net/brand/brand-foundation/brand-voice.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.