COLT SERVICES

What Services does

Positioning Colt as delivering smart, secure and simple digital infrastructure solutions. Colt SERVICES is bold, human, and confident. Two words represent this sub-brand: clarity and conviction. Unapologetic yet approachable; direct, authentic and people-first. Communicates with energy and honesty, prioritising real-world impact over buzzwords.

Why a distinct identity

Services is the most human-facing part of Colt. It deals directly with businesses at critical moments - moving offices, expanding sites, onboarding teams. The identity is warmer and more approachable than Digital or Infra, reflecting the reassuring expertise clients need when infrastructure feels personal. The three dots in the Colt Services logo are positioned vertically - the top dot is yellow, with the two below in white. This arrangement is fixed and exclusive to Services; the dot position must never change.

Colour

Brand teal (#00a59b) as primary hero colour. Fresh, accessible — avoid heavy dark backgrounds in Services contexts. Teal = Confidence. Fresh. Clarity.

Tone of Voice

Brand voice — Straightforward, unapologetic, kinetic, human.

Services Colt Edge

These combinations are exclusive to this division and must not be used in any other division brand context.

Colourway 01

White on Dark Teal

White #FFFFFFColt

Dark Teal #0C554F

Clean, professional colourway for Services digital surfaces, presentations and co-branded materials requiring a more restrained tone.

Colourway 02

Yellow on Dark Teal

Colt Yellow #FFC43D

Colt Dark Teal #0C554F

High-energy accent pairing for Services campaign materials, pull-up banners and event collateral where strong contrast is needed.

Sub-brand use only. These Colt Edge colourways are approved for use within Colt Services only. Do not apply them to Digital or Infra materials, or use outside of the defined colour pairings shown above.

Services photography

Services photography is people-first. Show real teams, human moments and professional warmth — support workers helping clients, collaborative office environments, and the people behind the service. Imagery should feel approachable, confident and genuinely human. Avoid cold or abstract photography.

Services illustration and icons

Geometric, purposeful and on-brand. Services illustrations use bold abstract forms derived from the Colt Edge language. Icons are precise and functional — always within a square frame. Never decorative for its own sake. The sub-brand icon should only be used sparingly for screen based assets and web only.

Framed icon system

Each division has its own hero icon — this is the Services division icon. All icons sit within a square border frame with consistent stroke weight. This icon is exclusive to Services and must not appear on Digital or Infra materials.

Abstract graphic pattern

Used as background texture, section accents or full-bleed graphic elements. Derived from geometric division shapes — never literal or illustrative. This pattern does not replace the Colt Edge — it is for accent use when Services-specific imagery is not available, for example on website cards. This pattern is exclusive to Services and must not be used in Digital or Infra materials. This can be cropped or enlarged within a frame to provide multiple variants.

Examples

Examples showing the graphic and icon system applied across campaign materials, digital surfaces, merchandise and brand collateral.