COLT INFRA

What Infra does

Positioning Colt as the organisation that delivers secure, sustainable, AI-ready infrastructure, Colt INFRA is uncompromising in its knowledge of networks that just work. No apologies. Direct and confident, it's engineered to be straightforward.

Why a distinct identity

Infra addresses a distinct audience of wholesale carriers, hyperscalers and network operators who think in terms of scale, reliability and capacity. The identity is bold and industrial — anchored in deep teal rather than the master teal — to signal the weight and permanence of physical infrastructure.

The three dots in the Colt Infra logo are positioned vertically — the bottom dot is yellow, with the two above in white. This arrangement is fixed and exclusive to Infra; the dot position must never change.

Colour

Dark Teal (#0c554f) as primary hero colour. Colt Teal (#00d7bd) as accent. Bold, industrial — signals weight and permanence. Dark Teal = Authority. Stability. Depth.

Tone of voice

Brand voice — Straightforward, unapologetic, kinetic, human.

Infra Colt Edge

These combinations are exclusive to this division and must not be used in any other division brand context.

Colourway 01

Teal on Dark Teal

Colt Teal #00D7BD

Colt Dark Teal #0C554F

Subtle, sophisticated colourway for Infra — suited to technical documentation, data centre environments and infrastructure-focused communications.

Colourway 02

Yellow on Dark Teal

Colt Yellow #FFC43D

Colt Dark Teal #0C554F

A striking combination for Infra campaign and wayfinding materials — commanding attention while staying grounded in the division palette.

Sub-brand use only. These Colt Edge colourways are approved for use within Colt Digital only. Do not apply them to Services or Infra materials, or use outside of the defined colour pairings shown above.

Infra photography

Services photography is people-first. Show real teams, human moments and professional warmth — support workers helping clients, collaborative office environments, and the people behind the service. Imagery should feel approachable, confident and genuinely human. Avoid cold or abstract photography.

Infra illustration and icons

Geometric, purposeful and on-brand. Digital illustrations use bold abstract forms derived from the Colt Edge language. Icons are precise and functional — always within a square frame. Never decorative for its own sake.

The sub-brand icon should only be used sparingly for screen based assets and web only.

Framed Icon System

Each division has its own hero icon — this is the Infra division icon. All icons sit within a square border frame with consistent stroke weight. This icon is exclusive to Infra and must not appear on Services or Digital materials.

Abstract graphic pattern

Used as background texture, section accents or full-bleed graphic elements. Derived from geometric division shapes — never literal or illustrative. This pattern does not replace the Colt Edge — it is for accent use when Infra-specific imagery is not available, for example on website cards. This pattern is exclusive to Infra and must not be used in Services or Digital materials. This can be cropped or enlarged within a frame to provide multiple variants.

Examples

Examples showing the graphic and icon system applied across campaign materials, digital surfaces, merchandise and brand collateral.