COLT DIGITAL

What Digital does

Positioning Colt as simplifying digital ecosystems and empowering customers to have total control, Colt DIGITAL is straightforward and innovative — focused on trust and progress. Direct, professional and empowering, it communicates simplicity and reliability — without jargon.

Why a distinct identity

Digital speaks to a technical, forward-looking audience — CIOs, architects and IT leaders making high-stakes infrastructure decisions. The identity is sharper, darker and more precise than the master brand, signalling depth of capability and technical credibility without losing the Colt DNA.

The three dots in the Colt Digital logo are positioned vertically — the middle dot is yellow, with one white dot above and one below. This arrangement is fixed and exclusive to Digital; the dot position must never change.

Colour

Colt Black (#121212) as primary. Colt Teal (#00d7bd) as hero accent. High contrast — precise and technical. Black = Confidence. Power. Precision.

Tone of voice

Brand voice — Straightforward, unapologetic, kinetic, human.

Digital Colt Edge

These combinations are exclusive to this division and must not be used in any other division brand context.

Colourway 01

Teal on Black

Colt Teal #00D7BD

Colt Black #0A0A0A

The primary Digital colourway — precise, technical and unmistakably on-brand. Used across UI, product marketing and platform communications.

Colourway 02

Yellow on Black

Colt Yellow #FFC43DColt

Black #0A0A0A

Bold, high-contrast pairing for Digital campaign work, event backdrops and digital advertising where impact is the priority.

Sub-brand use only. These Colt Edge colourways are approved for use within Colt Digital only. Do not apply them to Services or Infra materials, or use outside of the defined colour pairings shown above.

Digital photography

Services photography is people-first. Show real teams, human moments and professional warmth — support workers helping clients, collaborative office environments, and the people behind the service. Imagery should feel approachable, confident and genuinely human. Avoid cold or abstract photography.

Digital illustration and icons

Geometric, purposeful and on-brand. Digital illustrations use bold abstract forms derived from the Colt Edge language. Icons are precise and functional — always within a square frame. Never decorative for its own sake.

The sub-brand icon should only be used sparingly for screen based assets and web only.

Framed Icon System

Each division has its own hero icon — this is the Digital division icon. All icons sit within a square border frame with consistent stroke weight. This icon is exclusive to Digital and must not appear on Services or Infra materials.

Abstract graphic pattern

Used as background texture, section accents or full-bleed graphic elements. Derived from geometric division shapes — never literal or illustrative. This pattern does not replace the Colt Edge — it is for accent use when Digital-specific imagery is not available, for example on website cards. This pattern is exclusive to Digital and must not be used in Services or Infra materials. This can be cropped or enlarged within a frame to provide multiple variants.

Examples

Examples showing the graphic and icon system applied across campaign materials, digital surfaces, merchandise and brand collateral.