> For the complete documentation index, see [llms.txt](https://docs.colt.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.colt.net/brand/foundation/our-tagline.md). # OUR TAGLINE The extraordinary everyday means by tackling the complexities and frustrations of the everyday, we take away the grind, making room for the extraordinary to shine. ### **DO** KEEP 'EXTRAORDINARY EVERYDAY' TOGETHER: When using the tagline by itself, or in copy, please keep both words together. Note that everyday is one word, not two. In a sentence, keep the extraordinary everyday in lower case so that the flow is not disrupted. What the extraordinary everyday means to me is ... I’m excited to build the extraordinary everyday because … ### **DON'T** OVERUSE EXTRAORDINARY AS A DESCRIPTOR: Extraordinary isn't a word to describe everything we’re talking about positively e.g. our customers, ourselves, our products. Examples to avoid: Extraordinary Ethernet Extraordinary John in the product team I look forward to working with our extraordinary customers ### **DO** USE OUR TAGLINE AS A HASHTAG Hashtags are a great way to get people talking. Use #ExtraordinaryEveryday in all your social posts about Colt and the work you're doing. Use the hashtag as a sign-off and to encourage people to continue the conversation. Please make sure that the first letter of words in hashtags are capitalised, which makes them easier to read, and screen readers can identify the separate words. #ExtraordinaryEveryday #extraordinaryeveryday