> For the complete documentation index, see [llms.txt](https://docs.colt.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.colt.net/brand/foundation.md).

# BRAND FOUNDATION

Our brand is unique and stands out from the crowd. The personality and people behind the brand bring it to life. These guidelines are here to help you deliver clear and consistent communications, please keep to the following:

### **OUR PRINCIPLES**

Strong typography / Bold messaging / Energetic / Clear / Attitude

### **OUR APPROACH**

No jargon. No fluff. Every word earns its place.

Visuals are clean, direct, and built to communicate - not decorate.

### **GALLERY**

Here you’ll find selection of branded applications, showcasing how the elements within our visual identity system work together to create a captivating, engineered, intuitive and cohesive brand experience.

<figure><img src="/files/s16kUf3RS4b50YPYS3Na" alt=""><figcaption></figcaption></figure>

### **CAN'T FIND WHAT YOU NEED?**

Have a question about something not mentioned in any of our brand guidelines? Send us a question via email and we'll get back to you as soon as we can.

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If you have any questions, get in touch with us directly by contacting [Hannah Davies](mailto:hannah.davies:colt.net).
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